SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on …

Emotions and feelings also affect choices. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Instead, work a …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. I would recommend that you get your developer to noindex these pages. We've all experienced the frustration of a slow-loading site. And there's plenty …

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment. Mobile has changed our lives. It has also changed SEO …

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you'd know how powerful it was. You will also need to maintain this custom code. Perhaps one of the more common and well know practices …

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. A problem or gap exists between an individual's current state and desired state. 80% of traffic to a website begins with a search query and 60% of clicks (to a …

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Higher response rates often result from permission programs, because only those customers who give consent receive marketing materials. Firstly there's the generic keyword, an example of a generic keyword …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Website owners all …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Effective frequency and effective reach provide …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort The real goal of SEO is to create authority; and the faster you …

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

Local SEO is making sure your business address is regularly seen on the website. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The total number of backlinks can often include many links from the same referring …

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. When a website wants a piece of content to be representative of a "thing" - like a profile page, an event page …

Tell beginners what they need to know about your business or industry. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Do a thorough check of your site to make sure it's displaying correctly with no missing …

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. That means the days of the Yellow Pages, door knockers and telemarketers are over. It may be a long time …

esting out new tools is one of my favorite things to do. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content …

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. That means that, even if you do appear on the second page organically, you will still only be receiving a share …

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Offline advertising can be used to build a brand's reputation and brand loyalty. Over the past number of years however, Google has …

Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. When this is the case, your pages need more and better content. Go after more long tail and less competitive search terms if your website …

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …