Reasons why marketers love keyword research

SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

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Carve out time for concentrating on link building

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on …

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Apply these secret techniques to help with static pages

Emotions and feelings also affect choices. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Instead, work a …

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People still ask me about web portals and its importance today

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. I would recommend that you get your developer to noindex these pages. We've all experienced the frustration of a slow-loading site. And there's plenty …

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Succeeding in SEO means paying attention to html

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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Your Customers are searching their query in different ways

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment. Mobile has changed our lives. It has also changed SEO …

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Understand about indexed pages

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Website owners all …

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Never changing SERPs will eventually destroy you

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus …

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Unexpected ways LSI can help with getting your website noticed

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Effective frequency and effective reach provide …

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Unlocking the mystery of googlebot crawlers

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort The real goal of SEO is to create authority; and the faster you …

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A do-it-yourself guide to URLs

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

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Bucket brigades based on bread crumbs

Local SEO is making sure your business address is regularly seen on the website. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The total number of backlinks can often include many links from the same referring …

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Follow a consistent cadence towards analysis

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

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The professional approach to dynamic pages

Tell beginners what they need to know about your business or industry. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Do a thorough check of your site to make sure it's displaying correctly with no missing …

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The untapped goldmine of link building

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. That means the days of the Yellow Pages, door knockers and telemarketers are over. It may be a long time …

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Things that make you love and hate bounce rates

esting out new tools is one of my favorite things to do. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content …

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Actionable tips on bread crumbs and Twitter

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. That means that, even if you do appear on the second page organically, you will still only be receiving a share …

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Are you focussing on the right keywords?

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Offline advertising can be used to build a brand's reputation and brand loyalty. Over the past number of years however, Google has …

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Technical aspects of marketing on Google

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and …

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Make bounce rates a priority

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …

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