Performing a content marketing audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience …

The purpose is clearly deceptive and intended to manipulate search results. These problems will give a poor user experience and could impact your search ranking. For a fun family day out, take a look at things to do in Hull this weekend. Static AA Oxon by contrast, only change if …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Fortunately, these same technologies can be used …

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop …

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Synergies take place between countries and regions. Americans conduct more than 20 billion online searches a month …

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

Keep the page layout consistent throughout the site. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. A message presented on television and in magazines works better than one that appears only on television. The algorithms used by …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the …

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. What is meant by the term "quality marketing communication"? Anchor text plays a great role in determining relevancy. That's why old SEOs tend to get thousands anchor texted backlinks …

Utilizing third-party software allows you to focus more on your business requirements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure …

Keep it short. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Your target keywords should be in the H1 tag. Your H1 however …

During an internal search, the consumer thinks about the brands she will consider. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google published several documents that show the requirements for Google's own products. For example, the Google Developer …

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. If the relationship fails to do well in the marketplace, both brands may be hurt. Back then, if you would, to get just kind of a basic SEO job your primary tasks …

People will often forgive mistakes made by companies, but they will not forgive insincerity. Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. You …

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power …

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. When approaching other webmasters to link to your site; it's really important to "suggest" suitable …

This phase comprises two broad areas of work effort: internal and external optimizations. It helps the search engines quickly determine what the page is about. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. The …

Search Engine Optimization (SEO) If every company has a product, then Google's product is information; This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Manufacturers use advertising to accompany trade and consumer …

It may not be a good idea to link to the website from footers or sidebars. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role …

The internet gets the most angry when it feels lied to. Search engines look fondly at websites that have high-quality links leading back to their site. Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks …

When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. your product is a mobile app). Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. CTR gives …