Take care when dealing with keyword research

Users will also become frustrated if they can't view content because of broken URLs. Building a brand's image begins with developing brand awareness. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently …

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At last - revealed: the secret to meta tags

Many firms set behavioral goals for advertising programs. For example, there's social media, but there's also social bookmarking. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. For instance, an esteem message would talk about the …

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How to really understand webmaster tools

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before …

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The reason everyone loves CTR

Getting consumers involved enhances wordof-mouth communications.. Strategically written website copy includes well-thought-out internal links and calls to action. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like …

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When your use of inbound links becomes obsessive

Instant communication creates the potential to generate buzz and excitement. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your …

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At last - revealed: the secret to white hat SEO

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Everything you need to know about SERPs

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've …

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Is this the end of rankings as we know it?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword …

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Repurpose old backlinks

Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Pinterest ads trigger keyword searches and pinning behaviors. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows …

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Winning marketing strategies for trust rank

Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. Newer and smaller companies with limited finances often employ the "what we can afford" approach. Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or …

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Start simple, but don't forget gateway sites

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes …

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Super-easy ways to learn everything about sitemaps

Even when a migration seems to be on its way, you need to ask yourself: Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of …

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A focus on quality to benefit search engine placement

Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and …

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How we improved our anchor text in two days

As more websites build content around certain terms, they become more competitive. When you use underscores to separate words in a URL name, Google will read it as one single word. Many free hosts are available on the Internet. You only need to look at the recent article by eConsultancy …

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