Make the most of SEO by really understanding web portals

Over time, each of your individual locations will rise through local-specific searches, and the authority of your master domain will skyrocket as your individual locations all feed into it. Because each type of keyword has advantages over the other, I highly recommend pursuing both over the course of your campaign …

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The Value of

Use only lowercase letters in URLs. What this means for you is you need to truly understand your industry and who is killing it. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the …

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At last - revealed: the secret to blogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Marketing managers specify the company's consumer and business market segments. Search …

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Follow a consistent cadence towards site submissions

They've been adding social signals to their algorithm, which means they look at a page's Facebook and Twitter traffic, comments, sentiment, and other social data. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is …

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How to diagnose doorway sites related issues

With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a constant flow of customers, this is the only tactic that you need. SEO works by modifying elements on a …

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Top trends in SERPs to watch

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The completion rate for online video ads is 88 percent versus 79 percent for TV. As we know that Google optimizes its …

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How do you feel about stickiness now?

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It's imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and …

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Natural language processing using white hat SEO

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. All sites have a home or root page, which is …

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Unheard ways to achieve success with reporting

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. A well-thought-out keyword strategy is one of the most important in this regard. The right …

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Lessons I learned about canonical URLs

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Every …

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Succeeding in SEO means paying attention to widgets

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Most search engines …

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