A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. In fact, Twitter.com rejected hashtags at first. The expensive price of a real artisan pashmina …

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. It is even harder for small businesses to get noticed online as they get overshadowed by bigger businesses who have also been in existence longer. It's a typical …

The amount of documents recorded here is less important than the high quality standard. Collaborating with your clients is great for strengthening your relationship with them, plus it can help you close more deals for yourself! When using internal links, it's important to link to the page with descriptive keywords …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor …

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it …

This characteristic transfers to brands. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly …

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. It helps the search engines quickly determine what the page is about. Once you have identified keywords that people are using to find products or services similar to yours you need to …

This is because Google is interested in improving the online experience for users. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Another option available to you is …

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. A superior strategy over trickery is to put the time in, study, experiment, and …

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. In the beginning, things move slow and it feels like you are just shouting into the void with no return. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

Marketing professionals can target all types of sites. Keywords should be relevant. This means your site should be a satisfactory destination for users. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. When I …

The dashboard for My Business gives you the opportunity to control all of your business' information from one place. But do a search on Google for "seo company" and see what happens. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. Once you have a …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks can bring in highly targeted, valuable traffic from referring websites. Search engines use a number of factors in scoring, and these factors are adjusted all of the time …

The onus is mostly (if not entirely) on the provider to ensure that everything is running smoothly at all times, as per the SLA. How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? By adjusting …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Generating leads becomes the primary goal. Long-format articles in excess of 1000 …

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content …

Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. You can find terms by entering the URL of a competitor site into the landing page box. Content marketing is now part of a successful SEO strategy. Google has refined what …

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about …