A few years ago, it was a common for webmasters to exchange links. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. For instance, an esteem message would talk about the exclusivity of owning jewelry from Tiffany's, not about saving money. You won't know how well or poorly your mobile strategy is …

Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me - 500 words is not difficult when you know your business inside and out. I am already at 1,500 words …

Now, this is an important issue to be addressed. What I 'm referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking and friendly URLs, keyword development, and on-page placement. At some stage you are going to have …

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. The search engine views your site as more trustworthy. An early part of the SEO brainstorming process is identifying the …

We all know poorly written and thin content when we see it. The size of the account affects the selection of an in-house team versus an A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the …

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. These include remote reboots, redundant power and network availability …

Evolving user habits make responsive design essential from both an SEO and user experience perspective. A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. How can you base your SEO if you are not aware of …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Nobody can be the internet's police. Many SEO campaigns start with keywords - knowing what the audience within your niche is searching for …

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO …

Search engines read from left to right and top to bottom. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won't contain the related words. Instead of simply copying these phrases, youull write your content with the intent to actually …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Every SEO …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. One caveat: Your online target audience might differ slightly from your offline audience. SEO is a fundamental aspect of digital marketing strategies. Google is acutely concerned about the user's experience …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. It tends to run more smoothly. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely …

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. If content or comments made …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Focus on producing content on your …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

Adjusting your keyword distribution gives you power to change your campaign over time. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as …

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Once you understand what a user might be looking for when searching for a certain term, the next …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Simply put, engagement is the ability to …