It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new …

If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be, then it isn't worth writing. The title tag must accurately describe the content of the page in terminology that a consumer might use during a …

Studies of organizational decision making indicate that employees tend to adopt One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO …

When your website or website's content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Do a Google search on "bmw auto" to see universal search results in action. When a URL is requested that doesn't exist, return …

If you've written your content so that Google can understand it, you're already doing a great job. If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. Removing the duplicate content can have a very positive influence on the rankings of your …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as …

You can also include "no follow" tags on the internal links to these faceted urls to reduce the chances of getting them crawled. On-site optimization refers to holistic sitewide activities. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure …

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

Some CMSs allow you to access the same content via multiple URLs if you don't set them up correctly. This causes issues when search engines don't know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don't cause a site to be …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Controlling most …

Let's say you hear about a contest being run by a cool new tech company. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. All it takes is for one of the sites to be a source of …

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Internet-driven sales have risenat a …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important …

A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of …

If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that …

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. 70% of the links clicked on by web users are organic results. Before almost everyone and their sister had a blog, they issued press releases when …

A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? By regularly auditing your - or …

Shipping issues and language differences also require attention in this lucrative and growing marketplace. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. If you are still struggling, at …

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an …

As you've probably identified at this point, SEO is incredibly detailed. But, it doesn't need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Launching a new website without …

One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Because people have shorter attention spans, keep the …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Google …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. The planning and strategy phase answers some fundamental questions based on the output of the research phase. The field of …