First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Have you ever wondered how your web pages look to search engines? If you want to start …

I never block Google from working out my own content. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Recent research regarding consumer-generated advertising reveals several trends. My grandson would love a well made large rocking horses for …

It is always fresh and up-to-date. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Googlebot supports web server compression. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be …

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Consumers often ignore messages posted by individual companies. Conversions happen only when a visitor's comfort levels in trust and transparency are met …

One thing is clear, mobile overtakes the desktop. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the …

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. The …

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people …

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it …

Never sell yourself short and never assume anyone knows your business better than you. A concrete visual displays something recognizable as a person, place, or thing. There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case …

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as …

Both customers and organizations benefit from a well-known firm with an established reputation. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant …