The truth about SERPs

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Simply put, engagement is the ability to …

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The untapped goldmine of search queries

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to …

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Top trends in analytics to watch

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. The planning and strategy phase answers some fundamental questions based on the output of the research phase. The field of …

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