The internet gets the most angry when it feels lied to. Search engines look fondly at websites that have high-quality links leading back to their site. Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Generating leads becomes the primary goal. Long-format articles in excess of 1000 …

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content …

Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. When this is the case, your pages need more and better content. Go after more long tail and less competitive search terms if your website …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. It tends to run more smoothly. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

Customer friendliness and ease of use remain primary. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. All sites have a home or root page, which is …

Never sell yourself short and never assume anyone knows your business better than you. A concrete visual displays something recognizable as a person, place, or thing. There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case …

One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Because people have shorter attention spans, keep the …

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. If your website code is not search engine friendly, then …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Absolutely, you can use online guerrilla techniques for …

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. If content or comments made …

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. It is not entirely true though. Paid search insertions, natural or organic emergence, and paid search ads can help …

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes …

Even when a migration seems to be on its way, you need to ask yourself: Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of …

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Focus on producing content on your …

Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. You can find terms by entering the URL of a competitor site into the landing page box. Content marketing is now part of a successful SEO strategy. Google has refined what …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Google …

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and …

Is it a content issue? Once you've created a qualified following, then it takes time to engage with your audience. Therefore, site speed, quite rightly, can have a huge impact on SEO. Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to …

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. A well-thought-out keyword strategy is one of the most important in this regard. The right …

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. Social media can boost organic search r Using your focus keyword in the headline can also be a good idea, but don't try …

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as …

Adjusting your keyword distribution gives you power to change your campaign over time. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as …

Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks …

Optimizing for niche keywords helps to attain greater conversion rates. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their …

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Once you understand what a user might be looking for when searching for a certain term, the next …

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. If you're not adding value, then the customer simply …

As more websites build content around certain terms, they become more competitive. When you use underscores to separate words in a URL name, Google will read it as one single word. Many free hosts are available on the Internet. You only need to look at the recent article by eConsultancy …

Both customers and organizations benefit from a well-known firm with an established reputation. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant …

When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. your product is a mobile app). Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. CTR gives …

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Every …

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …