Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. You can find terms by entering the URL of a competitor site into the landing page box. Content marketing is now part of a successful SEO strategy. Google has refined what …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Google …

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and …

Is it a content issue? Once you've created a qualified following, then it takes time to engage with your audience. Therefore, site speed, quite rightly, can have a huge impact on SEO. Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to …

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. A well-thought-out keyword strategy is one of the most important in this regard. The right …

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. Social media can boost organic search r Using your focus keyword in the headline can also be a good idea, but don't try …

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as …

Adjusting your keyword distribution gives you power to change your campaign over time. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as …

Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks …

Optimizing for niche keywords helps to attain greater conversion rates. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their …

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Once you understand what a user might be looking for when searching for a certain term, the next …

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. If you're not adding value, then the customer simply …

As more websites build content around certain terms, they become more competitive. When you use underscores to separate words in a URL name, Google will read it as one single word. Many free hosts are available on the Internet. You only need to look at the recent article by eConsultancy …

Both customers and organizations benefit from a well-known firm with an established reputation. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant …

When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. your product is a mobile app). Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. CTR gives …

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Every …

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Most search engines …

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. When …

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. All links to external websites should be valid and working. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Simply put, engagement is the ability to …

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. The planning and strategy phase answers some fundamental questions based on the output of the research phase. The field of …