When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Most search engines …

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. When …

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. All links to external websites should be valid and working. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Simply put, engagement is the ability to …

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. The planning and strategy phase answers some fundamental questions based on the output of the research phase. The field of …