Warning: These mistakes could destroy your splogs

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Every SEO …

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What can you do about citations right now?

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. The underlying content …

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What everyone ought to know about offsite SEO

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). copying the content from someone else's website. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

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What you should have asked your teachers about walled garden sites

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there …

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When your use of inbound links becomes obsessive

Instant communication creates the potential to generate buzz and excitement. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your …

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You may be asked about long tail search in your marketing interview

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If …

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A do-it-yourself guide to URLs

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

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A do-it-yourself guide to landing pages

One thing is clear, mobile overtakes the desktop. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the …

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Answer the questions of your potential customers with regards to SEM

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining …

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At last - revealed: the secret to white hat SEO

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Be mindful of text links

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. One caveat: Your online target audience might differ slightly from your offline audience. SEO is a fundamental aspect of digital marketing strategies. Google is acutely concerned about the user's experience …

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Boost site speed and utilise cloaking

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. 70% of the links clicked on by web users are organic results. Before almost everyone and their sister had a blog, they issued press releases when …

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Bucket brigades based on bread crumbs

Local SEO is making sure your business address is regularly seen on the website. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The total number of backlinks can often include many links from the same referring …

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Drop Keyword in First 100 Words

But it certainly can get as technical and detailed as you want to make it. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Not everyone has high-speed Internet. Get people talking about your brand, and mentioning it …

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Easy wins

Company leaders expect tangible results from promotional campaigns and marketing programs. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Software programs cannot adequately interpret each of the various types …

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Everything you need to know about SERPs

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've …

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Follow a consistent cadence towards analysis

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

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Here is a quick way to solve a problem with doorway sites

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Design sites to ensure …

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How we improved our keyword stuffing in two days

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. With continuous improvements …

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Increase category demand

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. The …

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Interview experts outside of your company for SEO benefits

People will often forgive mistakes made by companies, but they will not forgive insincerity. Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. You …

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Is this the end of rankings as we know it?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword …

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Natural language processing using CTR

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it …

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Repurpose old backlinks

Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Pinterest ads trigger keyword searches and pinning behaviors. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows …

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Self-publishing Parasite SEO based purely on SEM

The variety of available media means that effective advertising and marketing promotions require more than just one well-made commercial. They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Following these guidelines for proper keyword placement shows Google that your keywords are important …

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Tactics around link exchanges

A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? By regularly auditing your - or …

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The most time consuming aspect is link building

Shipping issues and language differences also require attention in this lucrative and growing marketplace. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. If you are still struggling, at …

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The philosophy of link building

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Aside …

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The professional approach to dynamic pages

Tell beginners what they need to know about your business or industry. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Do a thorough check of your site to make sure it's displaying correctly with no missing …

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The truth about nofollow links

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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The untapped goldmine of link building

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. That means the days of the Yellow Pages, door knockers and telemarketers are over. It may be a long time …

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Things that make you love and hate bounce rates

esting out new tools is one of my favorite things to do. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content …

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