Increase category demand

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. The …

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Interview experts outside of your company for SEO benefits

People will often forgive mistakes made by companies, but they will not forgive insincerity. Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. You …

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Is this the end of rankings as we know it?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword …

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Natural language processing using CTR

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it …

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Repurpose old backlinks

Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Pinterest ads trigger keyword searches and pinning behaviors. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows …

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Self-publishing Parasite SEO based purely on SEM

The variety of available media means that effective advertising and marketing promotions require more than just one well-made commercial. They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Following these guidelines for proper keyword placement shows Google that your keywords are important …

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Tactics around link exchanges

A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? By regularly auditing your - or …

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The most time consuming aspect is link building

Shipping issues and language differences also require attention in this lucrative and growing marketplace. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. If you are still struggling, at …

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The philosophy of link building

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Aside …

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The professional approach to dynamic pages

Tell beginners what they need to know about your business or industry. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Do a thorough check of your site to make sure it's displaying correctly with no missing …

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The truth about nofollow links

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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The untapped goldmine of link building

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. That means the days of the Yellow Pages, door knockers and telemarketers are over. It may be a long time …

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Things that make you love and hate bounce rates

esting out new tools is one of my favorite things to do. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content …

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Top trends in SERPs to watch

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The completion rate for online video ads is 88 percent versus 79 percent for TV. As we know that Google optimizes its …

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Unheard ways to achieve success with landing pages

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an …

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Unheard ways to achieve success with mobile search

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. When approaching other webmasters to link to your site; it's really important to "suggest" suitable …

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What your mum didn't tell you about link building

The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. To …

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Winning marketing strategies for trust rank

Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. Newer and smaller companies with limited finances often employ the "what we can afford" approach. Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or …

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Your key to success: inbound links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). If you've been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it's time to buckle …

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A do-it-yourself guide to web crawlers

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks can bring in highly targeted, valuable traffic from referring websites. Search engines use a number of factors in scoring, and these factors are adjusted all of the time …

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Actionable tips on bread crumbs and Twitter

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. That means that, even if you do appear on the second page organically, you will still only be receiving a share …

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Are you focussing on the right keywords?

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Offline advertising can be used to build a brand's reputation and brand loyalty. Over the past number of years however, Google has …

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Carve out time for concentrating on organic links

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Another issue that a lot of sites face is an issue with taxonomy pages being indexed. Couple amazing content with timelessness, and you start to see the value of …

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Facts about comment spam that will make you think twice

Search Engine Optimization (SEO) If every company has a product, then Google's product is information; This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Manufacturers use advertising to accompany trade and consumer …

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Having fun with meta tags

The onus is mostly (if not entirely) on the provider to ensure that everything is running smoothly at all times, as per the SLA. How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? By adjusting …

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Higher Search Engine Rankings

It may not be a good idea to link to the website from footers or sidebars. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role …

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How do you feel about stickiness now?

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It's imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and …

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Hybrid Search Engines

As you've probably identified at this point, SEO is incredibly detailed. But, it doesn't need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Launching a new website without …

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Learn how to start with local search

The internet gets the most angry when it feels lied to. Search engines look fondly at websites that have high-quality links leading back to their site. Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising …

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Learn to do SEO campaigns like a professsional

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Generating leads becomes the primary goal. Long-format articles in excess of 1000 …

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Learning about quality

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content …

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