Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a constant flow of customers, this is the only tactic that you need. SEO works by modifying elements on a …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Nobody can be the internet's police. Many SEO campaigns start with keywords - knowing what the audience within your niche is searching for …

Action-oriented advertising takes place in the business-to-business sector. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. Understanding how Google has evolved is essential to getting and keeping your website ranked in …

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before …

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO …

E-commerce focuses on selling goods and services over the internet. Brands can also be different but should incorporate the multiculturalism present in society. Reach out to websites that are linking to your old websites to update their links to point to the new site. This lowers load time for your …

Some CMSs allow you to access the same content via multiple URLs if you don't set them up correctly. This causes issues when search engines don't know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don't cause a site to be …

Make no mistake: Google and others do index sites sitting on free hosts. It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really …

Utilizing third-party software allows you to focus more on your business requirements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure …

Keep it short. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Your target keywords should be in the H1 tag. Your H1 however …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. They go …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Controlling most …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus …

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. It is an important part of your overall online presence, of course it is, but it can't be everything. In mobile searches, the first position has a 31.35 percent click-through rate …

Search engines read from left to right and top to bottom. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won't contain the related words. Instead of simply copying these phrases, youull write your content with the intent to actually …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. In the beginning, things move slow and it feels like you are just shouting into the void with no return. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

Let's say you hear about a contest being run by a cool new tech company. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. All it takes is for one of the sites to be a source of …

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Internet-driven sales have risenat a …

As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn …

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. The personality chosen for social media should match the voice used in other venues and marketing communications. Remember, great quality and lengthy content will work best, both for …

Marketing professionals can target all types of sites. Keywords should be relevant. This means your site should be a satisfactory destination for users. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. When I …

Getting consumers involved enhances wordof-mouth communications.. Strategically written website copy includes well-thought-out internal links and calls to action. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like …

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. URL rewriting goes back to the Apache web server and the mod_rewrite module. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be …

During an internal search, the consumer thinks about the brands she will consider. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google published several documents that show the requirements for Google's own products. For example, the Google Developer …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Effective frequency and effective reach provide …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort The real goal of SEO is to create authority; and the faster you …

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Every SEO …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. The underlying content …

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). copying the content from someone else's website. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there …

Instant communication creates the potential to generate buzz and excitement. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If …

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

One thing is clear, mobile overtakes the desktop. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the …

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important …