Short Story: The truth about citations

Let's say you hear about a contest being run by a cool new tech company. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. All it takes is for one of the sites to be a source of …

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Site Architecture

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Internet-driven sales have risenat a …

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Small but important things to observe about conversion rates

As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn …

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The lazy way to CTR

Marketing professionals can target all types of sites. Keywords should be relevant. This means your site should be a satisfactory destination for users. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. When I …

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The reason everyone loves CTR

Getting consumers involved enhances wordof-mouth communications.. Strategically written website copy includes well-thought-out internal links and calls to action. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like …

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The social media mystery revealed

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. URL rewriting goes back to the Apache web server and the mod_rewrite module. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be …

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The ultimate revelation of site submissions

During an internal search, the consumer thinks about the brands she will consider. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google published several documents that show the requirements for Google's own products. For example, the Google Developer …

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Unexpected ways LSI can help with getting your website noticed

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Effective frequency and effective reach provide …

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Unlocking the mystery of googlebot crawlers

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort The real goal of SEO is to create authority; and the faster you …

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Warning: These mistakes could destroy your splogs

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Every SEO …

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What can you do about citations right now?

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. The underlying content …

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What everyone ought to know about offsite SEO

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). copying the content from someone else's website. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

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What you should have asked your teachers about walled garden sites

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there …

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When your use of inbound links becomes obsessive

Instant communication creates the potential to generate buzz and excitement. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your …

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You may be asked about long tail search in your marketing interview

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If …

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A do-it-yourself guide to URLs

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

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A do-it-yourself guide to landing pages

One thing is clear, mobile overtakes the desktop. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the …

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Answer the questions of your potential customers with regards to SEM

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining …

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At last - revealed: the secret to white hat SEO

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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Be mindful of text links

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. One caveat: Your online target audience might differ slightly from your offline audience. SEO is a fundamental aspect of digital marketing strategies. Google is acutely concerned about the user's experience …

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Boost site speed and utilise cloaking

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. 70% of the links clicked on by web users are organic results. Before almost everyone and their sister had a blog, they issued press releases when …

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Bucket brigades based on bread crumbs

Local SEO is making sure your business address is regularly seen on the website. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The total number of backlinks can often include many links from the same referring …

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Drop Keyword in First 100 Words

But it certainly can get as technical and detailed as you want to make it. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Not everyone has high-speed Internet. Get people talking about your brand, and mentioning it …

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Easy wins

Company leaders expect tangible results from promotional campaigns and marketing programs. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Software programs cannot adequately interpret each of the various types …

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Everything you need to know about SERPs

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've …

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Follow a consistent cadence towards analysis

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

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Here is a quick way to solve a problem with doorway sites

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Design sites to ensure …

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How we improved our keyword stuffing in two days

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. With continuous improvements …

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Increase category demand

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. The …

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Interview experts outside of your company for SEO benefits

People will often forgive mistakes made by companies, but they will not forgive insincerity. Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. You …

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Is this the end of rankings as we know it?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword …

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Natural language processing using CTR

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it …

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