Nobody uses search engines to search Twitter; you use Twitter to search Twitter. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus …

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. It is an important part of your overall online presence, of course it is, but it can't be everything. In mobile searches, the first position has a 31.35 percent click-through rate …

Search engines read from left to right and top to bottom. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won't contain the related words. Instead of simply copying these phrases, youull write your content with the intent to actually …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. In the beginning, things move slow and it feels like you are just shouting into the void with no return. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

Let's say you hear about a contest being run by a cool new tech company. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. All it takes is for one of the sites to be a source of …

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Internet-driven sales have risenat a …

As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn …

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. The personality chosen for social media should match the voice used in other venues and marketing communications. Remember, great quality and lengthy content will work best, both for …

Marketing professionals can target all types of sites. Keywords should be relevant. This means your site should be a satisfactory destination for users. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. When I …

Getting consumers involved enhances wordof-mouth communications.. Strategically written website copy includes well-thought-out internal links and calls to action. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like …

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. URL rewriting goes back to the Apache web server and the mod_rewrite module. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be …

During an internal search, the consumer thinks about the brands she will consider. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google published several documents that show the requirements for Google's own products. For example, the Google Developer …

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Effective frequency and effective reach provide …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort The real goal of SEO is to create authority; and the faster you …

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Every SEO …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. The underlying content …

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). copying the content from someone else's website. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there …

Instant communication creates the potential to generate buzz and excitement. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If …

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

One thing is clear, mobile overtakes the desktop. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Mobile advertising offers companies the opportunity to interact with customers anywhere at any time; however, the …

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining …

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important …

A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of …

If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that …

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. One caveat: Your online target audience might differ slightly from your offline audience. SEO is a fundamental aspect of digital marketing strategies. Google is acutely concerned about the user's experience …

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. 70% of the links clicked on by web users are organic results. Before almost everyone and their sister had a blog, they issued press releases when …

Local SEO is making sure your business address is regularly seen on the website. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. The total number of backlinks can often include many links from the same referring …

But it certainly can get as technical and detailed as you want to make it. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Not everyone has high-speed Internet. Get people talking about your brand, and mentioning it …

Company leaders expect tangible results from promotional campaigns and marketing programs. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. Software programs cannot adequately interpret each of the various types …

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've …

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Design sites to ensure …

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. If the relationship fails to do well in the marketplace, both brands may be hurt. Back then, if you would, to get just kind of a basic SEO job your primary tasks …

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. With continuous improvements …