Learn how to start with local search

The internet gets the most angry when it feels lied to. Search engines look fondly at websites that have high-quality links leading back to their site. Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising …

more ...

Learning about quality

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content …

more ...


Make it sufficiently broad in terms of landing pages

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. It tends to run more smoothly. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely …

more ...

Maybe SERPs will be a thing of the past

Customer friendliness and ease of use remain primary. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not …

more ...

Natural language processing using white hat SEO

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. All sites have a home or root page, which is …

more ...

Small but important things to observe about non reciprocal links

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. If content or comments made …

more ...

Super-easy ways to learn everything about sitemaps

Even when a migration seems to be on its way, you need to ask yourself: Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of …

more ...

Technical aspects of marketing on Google

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and …

more ...

The truth about blogs

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

more ...


Unheard ways to achieve success with reporting

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. A well-thought-out keyword strategy is one of the most important in this regard. The right …

more ...

Why offsite SEO matters

Adjusting your keyword distribution gives you power to change your campaign over time. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as …

more ...


Focus on ROI Instead of gateway sites

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Once you understand what a user might be looking for when searching for a certain term, the next …

more ...

Focus on performance, user experience, and link research

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. If you're not adding value, then the customer simply …

more ...

Lessons I learned about canonical URLs

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Every …

more ...

Make bounce rates a priority

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and …

more ...

Succeeding in SEO means paying attention to widgets

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Most search engines …

more ...

The more value you can provide, the better

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. All links to external websites should be valid and working. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand …

more ...

The truth about SERPs

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Simply put, engagement is the ability to …

more ...

Top trends in analytics to watch

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. The planning and strategy phase answers some fundamental questions based on the output of the research phase. The field of …

more ...