Why local link building?

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Boost site speed and utilise link building

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks …

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The infamy behind Google algorithms

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. When …

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The untapped goldmine of search queries

While designers like PDF files because PDFs preserve designs, this file format isn't great for users. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to …

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