Layout, formatting and link bait combine to make great SEO

In today's rapidly shifting world, SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website's rankings. Most cities in …

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People still ask me about web portals and its importance today

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. I would recommend that you get your developer to noindex these pages. We've all experienced the frustration of a slow-loading site. And there's plenty …

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Your Customers are searching their query in different ways

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment. Mobile has changed our lives. It has also changed SEO …

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Maybe SEO campaigns will be a thing of the past

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as …

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At last - revealed: the secret to blogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Marketing managers specify the company's consumer and business market segments. Search …

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Remember that keywords make the web go round

Now, this is an important issue to be addressed. What I 'm referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking and friendly URLs, keyword development, and on-page placement. At some stage you are going to have …

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My thoughts on reporting

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. The search engine views your site as more trustworthy. An early part of the SEO brainstorming process is identifying the …

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What industry jargon is common among your buyers?

Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Marketers then tailor future communications to promote the target image. From a marketing communications …

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Hidden facts about analysis

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. A superior strategy over trickery is to put the time in, study, experiment, and …

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How to focus on indexed pages

Action-oriented advertising takes place in the business-to-business sector. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. Understanding how Google has evolved is essential to getting and keeping your website ranked in …

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How to really understand webmaster tools

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before …

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Identify What's Working and What Isn't with regards to LSI

Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO …

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Losing Focus on web 2.0

Keep it short. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Your target keywords should be in the H1 tag. Your H1 however …

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One element of your strategy should look at web crawlers

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won't contain the related words. Instead of simply copying these phrases, youull write your content with the intent to actually …

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Short Story: The truth about citations

Let's say you hear about a contest being run by a cool new tech company. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. All it takes is for one of the sites to be a source of …

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Small but important things to observe about conversion rates

As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn …

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What you should have asked your teachers about walled garden sites

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there …

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Drop Keyword in First 100 Words

But it certainly can get as technical and detailed as you want to make it. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Not everyone has high-speed Internet. Get people talking about your brand, and mentioning it …

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Follow a consistent cadence towards analysis

So many people overlook it. It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google and other search engines are aggressively rolling out new formats for search results. You have to be extremely proactive to stay …

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The professional approach to dynamic pages

Tell beginners what they need to know about your business or industry. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Do a thorough check of your site to make sure it's displaying correctly with no missing …

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The untapped goldmine of link building

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. That means the days of the Yellow Pages, door knockers and telemarketers are over. It may be a long time …

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Top trends in SERPs to watch

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. The completion rate for online video ads is 88 percent versus 79 percent for TV. As we know that Google optimizes its …

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Unheard ways to achieve success with landing pages

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an …

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Are you focussing on the right keywords?

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Offline advertising can be used to build a brand's reputation and brand loyalty. Over the past number of years however, Google has …

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Having fun with meta tags

The onus is mostly (if not entirely) on the provider to ensure that everything is running smoothly at all times, as per the SLA. How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? By adjusting …

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Hybrid Search Engines

As you've probably identified at this point, SEO is incredibly detailed. But, it doesn't need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Launching a new website without …

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Numerous ideas for reporting

Never sell yourself short and never assume anyone knows your business better than you. A concrete visual displays something recognizable as a person, place, or thing. There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case …

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Start simple, but don't forget gateway sites

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes …

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A focus on quality to benefit search engine placement

Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and …

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Layout, formatting and gateway sites combine to make great SEO

Both customers and organizations benefit from a well-known firm with an established reputation. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant …

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