Reasons why marketers love keyword research

SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

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What can Twitter teach you about RSS feeds

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new …

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Apply these secret techniques to help with static pages

Emotions and feelings also affect choices. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Instead, work a …

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Be mindful of dynamic pages

I never block Google from working out my own content. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Recent research regarding consumer-generated advertising reveals several trends. My grandson would love a well made large rocking horses for …

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Don't forget webmaster tools

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. SEO is an ever changing and evolving industry with the search engines …

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Don't over-do a particular element

and note the subtle differences. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes that content "good"? Generic (one-word) domain names can sell for as high as several million dollars. When consumers believethat …

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Promote your website in the right ways, utilising page rank

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile …

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The broken link-building method aided by local search

It is always fresh and up-to-date. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Googlebot supports web server compression. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be …

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Learn to do 301 redirects like a pro

SEO does have its quirks and is a long-term commitment. An advertising agency might have relevant experience without representing a competitor. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. The internet and email provide cost-effective communication channels to be used …

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One element of your strategy should look at page rank

Search engines read from left to right and top to bottom. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load …

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Pay particular attention to dynamic pages when performing an audit

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Site Architecture

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Internet-driven sales have risenat a …

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The lazy way to CTR

Marketing professionals can target all types of sites. Keywords should be relevant. This means your site should be a satisfactory destination for users. You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. When I …

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The ultimate revelation of site submissions

During an internal search, the consumer thinks about the brands she will consider. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Google published several documents that show the requirements for Google's own products. For example, the Google Developer …

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At last - revealed: the secret to white hat SEO

If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet - either on their smartphones or computers - to find any business or …

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How we improved our keyword stuffing in two days

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. With continuous improvements …

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Increase category demand

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. The …

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Repurpose old backlinks

Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Pinterest ads trigger keyword searches and pinning behaviors. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows …

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The most time consuming aspect is link building

Shipping issues and language differences also require attention in this lucrative and growing marketplace. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. If you are still struggling, at …

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The truth about nofollow links

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Things that make you love and hate bounce rates

esting out new tools is one of my favorite things to do. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content …

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A do-it-yourself guide to web crawlers

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks can bring in highly targeted, valuable traffic from referring websites. Search engines use a number of factors in scoring, and these factors are adjusted all of the time …

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Higher Search Engine Rankings

It may not be a good idea to link to the website from footers or sidebars. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role …

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Learn to do SEO campaigns like a professsional

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Generating leads becomes the primary goal. Long-format articles in excess of 1000 …

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Pay attention to html

One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Because people have shorter attention spans, keep the …

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Reverse Advertising: Avoiding the Advertising Death Spiral

The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. If your website code is not search engine friendly, then …

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Why most people will never be great at indexed pages

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as …

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How we improved our anchor text in two days

As more websites build content around certain terms, they become more competitive. When you use underscores to separate words in a URL name, Google will read it as one single word. Many free hosts are available on the Internet. You only need to look at the recent article by eConsultancy …

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