Layout, formatting and scraping combine to make great SEO

When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. your product is a mobile app). Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. CTR gives …

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Let's talk about 301 redirects

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

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Over optimization of keywords on your site is also detrimental

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about …

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