Interesting facts I bet you never knew about analytics

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Have you ever wondered how your web pages look to search engines? If you want to start …

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Succeeding in SEO means paying attention to html

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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SEO content generation best practice

Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Nearly, 74% of consumers use search engines to find local business information. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

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Create a Tactical Plan

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Synergies take place between countries and regions. Americans conduct more than 20 billion online searches a month …

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Unique content signifies quality

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

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Take the stress out of forums

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Consumers often ignore messages posted by individual companies. Conversions happen only when a visitor's comfort levels in trust and transparency are met …

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Great ideas about reporting to share with your colleagues

A communications plan might emphasize a specific communications objective. They may have value for someone looking for a particular news report from an earlier period. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication …

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At last - revealed: the secret to meta tags

Many firms set behavioral goals for advertising programs. For example, there's social media, but there's also social bookmarking. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. For instance, an esteem message would talk about the …

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Follow a consistent cadence towards site submissions

They've been adding social signals to their algorithm, which means they look at a page's Facebook and Twitter traffic, comments, sentiment, and other social data. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is …

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Who else wants to enjoy web 2.0

Search engines optimize their results pages - especially their mobile search results pages - to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. An SEO writer must take the time to understand who your audience …

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Don't forget about quality

It's totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. These include remote reboots, redundant power and network availability …

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Understand about indexed pages

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Website owners all …

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Hidden facts about walled garden sites

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

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Little known ways to improve positioning through the use of bread crumbs

Utilizing third-party software allows you to focus more on your business requirements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure …

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What can you do about citations right now?

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. The underlying content …

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You may be asked about long tail search in your marketing interview

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If …

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A do-it-yourself guide to URLs

I believe that search will be powered by voice on mobile more and more in the next few years. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Although Google hasn't officially …

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Be mindful of text links

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. One caveat: Your online target audience might differ slightly from your offline audience. SEO is a fundamental aspect of digital marketing strategies. Google is acutely concerned about the user's experience …

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Boost site speed and utilise cloaking

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. 70% of the links clicked on by web users are organic results. Before almost everyone and their sister had a blog, they issued press releases when …

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Winning marketing strategies for trust rank

Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. Newer and smaller companies with limited finances often employ the "what we can afford" approach. Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or …

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Your key to success: inbound links

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). If you've been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it's time to buckle …

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Marketing Metric: Number of Backlinks to Your Site

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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The secret to finding world class tools for blogs

Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. You can find terms by entering the URL of a competitor site into the landing page box. Content marketing is now part of a successful SEO strategy. Google has refined what …

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Layout, formatting and scraping combine to make great SEO

When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. your product is a mobile app). Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. CTR gives …

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Let's talk about 301 redirects

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you're …

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Over optimization of keywords on your site is also detrimental

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about …

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