I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). In the early days of SEO, it was the quantity, not quality of links that mattered. "Link building" consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Thin content is content with little added value.
Small but important things to observe about sitemaps
Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Why do online businesses
disavow Do your homework! The primary resources
are all available here. Its as simple as your ABC's links? The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It's easy to fall into the trap of thinking "My target audience is everyone." SEO metrics should be continually analyzed and the results should be reviewed to see if progress toward various goals takes place.
How to turn keywords into success
Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. Above all else, never
I asked where I could find G&J Lines rocking horses
. tempted to plagiarise. Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting.
Do an audit of your existing site
Failure is fine, but denial is not. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Make sure you design your web pages so Google is forced to read your on-page content first. According to Gaz Hall, a Technical SEO
from SEO York
: "When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas."
The benefits of URLs to your search marketing strategy
Every website page, including your blog, should have at least one call-to-action
above the page's fold -- in other words, don't make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you're targeting on the page. Canonical: I'm always amazed by the agility of Indozine
on this one. Pages with multiple
versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. Often the positioning strategy presented in one country will not work as well in another. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website.