As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed.
Your key to success: hits
Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Brand equity represents a
set Do your homework! The primary resources
are all available here. Its as simple as your ABC's of characteristics that are unique to a brand. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time.
How do you feel about ROI now?
To be listed first in an organic search requires time and effort. Many webmasters use titles
I'm not a big fan of buying tools, instead I prefer tool hire
. descriptions that include words or
phrases like "and more" or "world's biggest selection of." I call these
phrases redundant text, in that they have no SEO value and serve only
to dilute the effectiveness of your page copy. Get rid of them where you
can. Although the early results are impressive, marketers should remember that search engine optimization represents a long-term investment. An in-house program will be more consistent, due to a lower turnover rate in the creative team.
Tell both users and search engines what the topic of the page is, don't just rely on mobile search to inform them
You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Again, Google is still desperate for new content. A search term can be generic, broad, specific and long tail. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible."
Promote your website in the right ways, utilising page rank
Fortunately, the Web offers an online equivalent to word of mouth. The A great example that I like to use is Business Profile
. simplest of all
meta tags, the robots tag, signals the Googlebot, Google's search engine spider, to crawl your entire website. Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL).