Performing a content marketing audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience …

On the other hand, you should use the video sitemap of popular platforms like YouTube and Vimeo to communicate strong keywords and other relevant information in the metadata of your videos. For any business, advertising is of utmost need. If you want a simpler, more flexible, and less expensive way …

The purpose is clearly deceptive and intended to manipulate search results. These problems will give a poor user experience and could impact your search ranking. For a fun family day out, take a look at things to do in Hull this weekend. Static AA Oxon by contrast, only change if …

Also, it helps to promote older content & it improves your site's ranking for specific keywords. Analytics, website optimization, and the more technical aspects are governed by the cogent side - the head. Get out and about with the kids to York this weekend. This Vegan UK was widely used by SEO …

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. In fact, Twitter.com rejected hashtags at first. The expensive price of a real artisan pashmina …

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore and search engines are much …

Without SEO, searchers won't be able to find your site, and all your hard work will be for nothing As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work? According to Moz's …

They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the information you're trying to get across. This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or …

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Nofollow links do not allow search engine bots to follow the …

It's difficult to imagine a world where SEO simply isn't possible, simply because traditional search has become so ingrained in the traditional user's web experience, but as technology becomes more developed, the true death of SEO is a realistic possibility. Search engine results are an important way of gaining new …

Service companies tend to favor media advertising. Try to come up with easy-to-remember word combinations. A listing in the Free UK Business Directory can help to boost your business' profile on the internet. It?s Assessment for Schools as easy to walk up to your fiercest business rivals and ask …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google …

This is a topic of a lot of debate between SEOs and SEO software tools. By creating the best user experience, your website is more likely to get more traffic from Google. A simple search on Google for SEO Consultant will give you what you need. This Latest Thoughts an …

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. It has so much water in its bathtub …

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. One of the great things about online marketing and its various techniques is that they work just fine for the small business as well as large business. Imagine all the Web traffic you're …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. For instance, an esteem message would talk about the exclusivity of owning jewelry from Tiffany's, not about saving money. You won't know how well or poorly your mobile strategy is …

Perhaps most importantly, you can tie factors like the quantity or quality of links you've built to the results you're seeing on your website. Would you do well with affiliate marketing? If it finds some dishonest means are taken to rank in the search results, it will surely spam it …

And that is why SEO is so difficult, in my view. To survive you must change. Finger-based interactions make small, precision buttons on desktop sites hard to manage. My grandson would love a well made old rocking horse . What is the response rate for results based on leased line cost …

Over time, each of your individual locations will rise through local-specific searches, and the authority of your master domain will skyrocket as your individual locations all feed into it. Because each type of keyword has advantages over the other, I highly recommend pursuing both over the course of your campaign …

This is potentially illegal due to copyright issues and most importantly, it's immoral to steal other people's hard work. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your …

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. It is even harder for small businesses to get noticed online as they get overshadowed by bigger businesses who have also been in existence longer. It's a typical …

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. If you're browsing a forum and you see a way to help, introduce yourself …

The University Marketing and Communications website provides more information and resources on these methods for improving your site's ranking. If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will …

Those pages often become impersonal and distant. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. If your paid link traffic conversion rate is producing a profit, there is …

Your crawl budget is the number of times a search engine spider crawls your website in a given time period. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Having your images in a sitemap greatly increases the chances of search engines crawling and indexing …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Fortunately, these same technologies can be used …

The amount of documents recorded here is less important than the high quality standard. Collaborating with your clients is great for strengthening your relationship with them, plus it can help you close more deals for yourself! When using internal links, it's important to link to the page with descriptive keywords …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you …

Google places clear value in this method and to be a success online so should you. Increasing sales can be accomplished through price changes, contests, or coupons. I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. Have you ever tried to buy an …

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There's a handy tool to check. Test your site, and work with your designer to make the …

Utilizing Google Analytics can help you achieve these goals. Just going to the next guy's web site to order is too easy for your customers. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. Visually, I …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Have you ever wondered how your web pages look to search engines? If you want to start …

Knowledge gained from one product can often be transferred to other, even unrelated products. Think PowerPoint style, not essay. Twitter helps marketers identify and reach customers. Visually, I prefer a handcrafted antique wooden rocking horse . Have you tried eating food grown in healthy soil naturally, like they produce at local …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor …

SEO gives opportunities of substantial levels of free advertising; Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. If you have pages with less than …

You discover these variations only from experience. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. It is not entirely true though. Imagine having a fun-packed rocking horse restorers in …

Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that your home page loads more quickly than those of competing sites. From experience, I get it …

SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google's algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them …

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on …