The University Marketing and Communications website provides more information and resources on these methods for improving your site's ranking. If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will …

Those pages often become impersonal and distant. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. If your paid link traffic conversion rate is producing a profit, there is …

Your crawl budget is the number of times a search engine spider crawls your website in a given time period. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Having your images in a sitemap greatly increases the chances of search engines crawling and indexing …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Fortunately, these same technologies can be used …

The amount of documents recorded here is less important than the high quality standard. Collaborating with your clients is great for strengthening your relationship with them, plus it can help you close more deals for yourself! When using internal links, it's important to link to the page with descriptive keywords …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you …

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There's a handy tool to check. Test your site, and work with your designer to make the …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Have you ever wondered how your web pages look to search engines? If you want to start …

Knowledge gained from one product can often be transferred to other, even unrelated products. Think PowerPoint style, not essay. Twitter helps marketers identify and reach customers. Visually, I prefer a handcrafted antique wooden rocking horse . Have you tried eating food grown in healthy soil naturally, like they produce at local …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor …

SEO gives opportunities of substantial levels of free advertising; Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. If you have pages with less than …

You discover these variations only from experience. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. It is not entirely true though. Imagine having a fun-packed rocking horse restorers in …

Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that your home page loads more quickly than those of competing sites. From experience, I get it …

SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google's algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them …

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on …

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new …

In today's rapidly shifting world, SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website's rankings. Most cities in …

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

Users will also become frustrated if they can't view content because of broken URLs. Building a brand's image begins with developing brand awareness. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently …

Emotions and feelings also affect choices. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Instead, work a …

I never block Google from working out my own content. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Recent research regarding consumer-generated advertising reveals several trends. My grandson would love a well made large rocking horses for …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. SEO is an ever changing and evolving industry with the search engines …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. The five advertising goals of …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. I would recommend that you get your developer to noindex these pages. We've all experienced the frustration of a slow-loading site. And there's plenty …

Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me - 500 words is not difficult when you know your business inside and out. I am already at 1,500 words …

and note the subtle differences. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes that content "good"? Generic (one-word) domain names can sell for as high as several million dollars. When consumers believethat …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile …

If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be, then it isn't worth writing. The title tag must accurately describe the content of the page in terminology that a consumer might use during a …

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand scheme of things. To keep …

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Hungry …

Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Nearly, 74% of consumers use search engines to find local business information. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

Use only lowercase letters in URLs. What this means for you is you need to truly understand your industry and who is killing it. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the …

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop …

This characteristic transfers to brands. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly …

It is always fresh and up-to-date. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Googlebot supports web server compression. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be …

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment. Mobile has changed our lives. It has also changed SEO …

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. It helps the search engines quickly determine what the page is about. Once you have identified keywords that people are using to find products or services similar to yours you need to …