So lets talk about SEM and its importance to digital marketing

You can also add CTAs within your content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a …

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Use a shallow depth navigation structure

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. If there isn't enough information on your site for Google to crawl, the result will be a lower rank. Help improve your …

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SEO long term best practice

By removing them from your website, you can speed loading times up and eliminate online security issues that arise when you have extra and unnecessary code. Duplicate title tags are not helpful to searchers or search engines. Why not get your organisation listed in a UK business directory to help …

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Have you tried the Webmaster Help Forum for help on meta tags

A few years ago, it was a common for webmasters to exchange links. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include …

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Super-easy ways to learn everything about bounce rates

However, your web pages may decline in rank for other reasons; these ranking declines are often referred to as "penalties" even though there is no human, manual action involved. The closer to the start of the title tag any given keyword is, the more likely it will be to rank …

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Turn your landing pages into a high performing machine

If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. 37,000+ customers trust Moz to give them the SEO insights they need to grow their business. Considering who you really are (from a travel perspective at any rate) and what …

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Enthusiastic about backlinks

It is very important that you are careful about the various Google search engine guidelines on creating content. That translates to easily preventable revenue loss, which will make it extremely difficult for your online business to grow. Who are the top 10 SEO Services providers in the UK? You PNS …

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Write about keyword density

If so, would you feel comfortable giving us a review online? Pitch ideas to external publishers, eventually writing content specifically targeted to that publisher's audience. Being clear about exactly who is going on your UK Holidays — to the members of your party, yourself, or your travel agent — narrows the infinity …

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Lets look at our approach to widgets

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Target local trade by including place names in your search terms …

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heading

Performing a content marketing audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience …

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The secret behind bounce rates

On the other hand, you should use the video sitemap of popular platforms like YouTube and Vimeo to communicate strong keywords and other relevant information in the metadata of your videos. For any business, advertising is of utmost need. If you want a simpler, more flexible, and less expensive way …

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How does Duck Duck Go deal with site submissions

Also, it helps to promote older content & it improves your site's ranking for specific keywords. Analytics, website optimization, and the more technical aspects are governed by the cogent side - the head. Get out and about with the kids to York this weekend. This Vegan UK was widely used by SEO …

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The evolution of panda algorithm in SEO

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. In fact, Twitter.com rejected hashtags at first. The expensive price of a real artisan pashmina …

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Take the stress out of static pages

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That's simply not applicable anymore and search engines are much …

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Tightening up on hits

Without SEO, searchers won't be able to find your site, and all your hard work will be for nothing As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work? According to Moz's …

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Encourage customers to leave positive reviews

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Nofollow links do not allow search engine bots to follow the …

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Have you tried the Webmaster Help Forum for help on javascript

It's difficult to imagine a world where SEO simply isn't possible, simply because traditional search has become so ingrained in the traditional user's web experience, but as technology becomes more developed, the true death of SEO is a realistic possibility. Search engine results are an important way of gaining new …

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Unconventional knowledge about SERPs that you won't find in books

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google …

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Provide an analysis section to help with social media

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. It has so much water in its bathtub …

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The broken link-building method aided by quality

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. One of the great things about online marketing and its various techniques is that they work just fine for the small business as well as large business. Imagine all the Web traffic you're …

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Learn to do URLs like a pro

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. For instance, an esteem message would talk about the exclusivity of owning jewelry from Tiffany's, not about saving money. You won't know how well or poorly your mobile strategy is …

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Is this the end of doorway sites as we know it?

Perhaps most importantly, you can tie factors like the quantity or quality of links you've built to the results you're seeing on your website. Would you do well with affiliate marketing? If it finds some dishonest means are taken to rank in the search results, it will surely spam it …

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Make the most of SEO by really understanding web portals

Over time, each of your individual locations will rise through local-specific searches, and the authority of your master domain will skyrocket as your individual locations all feed into it. Because each type of keyword has advantages over the other, I highly recommend pursuing both over the course of your campaign …

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Focus on performance, user experience, and metrics

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. It is even harder for small businesses to get noticed online as they get overshadowed by bigger businesses who have also been in existence longer. It's a typical …

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Optimise your site, paying special attention to cloaking

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. If you're browsing a forum and you see a way to help, introduce yourself …

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Invest in user generated content

The University Marketing and Communications website provides more information and resources on these methods for improving your site's ranking. If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will …

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Don't be afraid to use long-form content

Those pages often become impersonal and distant. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. If your paid link traffic conversion rate is producing a profit, there is …

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We've reached a tipping point when it comes to splogs

Your crawl budget is the number of times a search engine spider crawls your website in a given time period. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Having your images in a sitemap greatly increases the chances of search engines crawling and indexing …

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If indexed pages is so terrible, why don't statistics show this?

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Fortunately, these same technologies can be used …

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Why were web portals so popular?

The amount of documents recorded here is less important than the high quality standard. Collaborating with your clients is great for strengthening your relationship with them, plus it can help you close more deals for yourself! When using internal links, it's important to link to the page with descriptive keywords …

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