Reasons that people rely on citations

SEO gives opportunities of substantial levels of free advertising; Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. If you have pages with less than …

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Most of all, earn Google's trust

Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that your home page loads more quickly than those of competing sites. From experience, I get it …

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Reasons why marketers love keyword research

SEO strategies and methods aim to improve that visibility. Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong …

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Wear-out effects of SEO

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google's algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them …

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Carve out time for concentrating on link building

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on …

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What can Twitter teach you about RSS feeds

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new …

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Layout, formatting and link bait combine to make great SEO

In today's rapidly shifting world, SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website's rankings. Most cities in …

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Having fun with SERPs

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

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Take care when dealing with keyword research

Users will also become frustrated if they can't view content because of broken URLs. Building a brand's image begins with developing brand awareness. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently …

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Apply these secret techniques to help with static pages

Emotions and feelings also affect choices. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Instead, work a …

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Be mindful of dynamic pages

I never block Google from working out my own content. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Recent research regarding consumer-generated advertising reveals several trends. My grandson would love a well made large rocking horses for …

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Don't forget webmaster tools

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. SEO is an ever changing and evolving industry with the search engines …

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The lazy way to user generated content

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. The five advertising goals of …

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People still ask me about web portals and its importance today

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. I would recommend that you get your developer to noindex these pages. We've all experienced the frustration of a slow-loading site. And there's plenty …

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Don't over-do a particular element

and note the subtle differences. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes that content "good"? Generic (one-word) domain names can sell for as high as several million dollars. When consumers believethat …

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Promote your website in the right ways, utilising page rank

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile …

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The secret to finding world class tools for plugins

If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going to be, then it isn't worth writing. The title tag must accurately describe the content of the page in terminology that a consumer might use during a …

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Succeeding in SEO means paying attention to html

Your website or company logo should be present on every page, and when clicked it should bring the user to your site's home page. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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The ultimate revelation of SEO campaigns

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand scheme of things. To keep …

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SEO content generation best practice

Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Nearly, 74% of consumers use search engines to find local business information. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

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The Value of

Use only lowercase letters in URLs. What this means for you is you need to truly understand your industry and who is killing it. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the …

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Why have these URLs been so popular?

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it …

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Search marketing implications related to conversion rates

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop …

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Expand your nofollow links as necessary

This characteristic transfers to brands. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly …

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The broken link-building method aided by local search

It is always fresh and up-to-date. SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Googlebot supports web server compression. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be …

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Your Customers are searching their query in different ways

If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment. Mobile has changed our lives. It has also changed SEO …

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Create a Tactical Plan

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Synergies take place between countries and regions. Americans conduct more than 20 billion online searches a month …

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The secret behind plugins

Studies of organizational decision making indicate that employees tend to adopt One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO …

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Unique content signifies quality

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

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Take the stress out of forums

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Consumers often ignore messages posted by individual companies. Conversions happen only when a visitor's comfort levels in trust and transparency are met …

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How to deal with analysis

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items …

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The ugly truth about SEO campaigns

When your website or website's content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Do a Google search on "bmw auto" to see universal search results in action. When a URL is requested that doesn't exist, return …

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Understanding the rationale behind outbound links

If you've written your content so that Google can understand it, you're already doing a great job. If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. Removing the duplicate content can have a very positive influence on the rankings of your …

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Maybe SEO campaigns will be a thing of the past

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as …

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At last - revealed: the secret to blogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Marketing managers specify the company's consumer and business market segments. Search …

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